ABOUT THE PROJECT
I worked closely with Owner and Principal Architect, David Jaehning, to develop a site that would best represent both the ethos and deliverables of his firm. The outcome was a site that is aesthetically minimal, but highly functional and easy to navigate.
The oscillation between bold and thin-faced Sans Serif creates a simple visual signal of interactivity for navigating the Work Index Page, while hover-effects on left and right arrows within each Project Page invite users to navigate between projects.
Images for each Project Page are contained within a 8.5x11 proportion, giving the user the analog effect of flipping through a printed portfolio as they carousel through each project image.
A Swiss grid system creates proportional continuity in layout across the site.