ABOUT THE PROJECT
For the opening of Madcap Marin, I worked on developing a website that would evoke the same experiential essence of dining at Chef Ron Siegel’s new restaurant concept. Madcap takes pride in featuring local artisans throughout their restaurant - using locally crafted ceramics and hand-made menu paper. The website aims to take the same pride in these details.
The landing page features full-width parallax-scrolling hero images that dramatically reveal to showcase the artisanal details featured throughout Madcap. Each main page is headed with a full-width parallax scrolling image of Madcap’s unique handcrafted menu paper, creating the effect of perusing down a menu, while also maintaining aesthetic continuity throughout the site.